Leanne Barrett: Creators, do you have a online presence?

Wednesday, 9 August 2017

Creators, do you have a online presence?

When I discover the work of a fabulous creator, I love to find out more about them. 
So I pull out my phone to look them up on the internet.

I type their name into my search engine.
No matches for my search.

I try another search.
This time I type in their name and profession as part of the search.
The results only mentions them on other websites but there no links to their website or social media accounts.

I try Facebook - Hit - but it seems to be their personal page.

I really like their work.
I want to get to know them better.
Where can I see their work again?
Do they have a new book coming out soon?

Nothing is more frustrating than looking up a creator and they have no online presence or no useful online presence.

If you have been following my blog you know that as part of my creative year - working on being an aspiring writer and artist - I have also been working on my online presence.

Initially I began a personal blog recording my creative journey and sharing these to my personal Facebook page. After 1 - 2 months I realised a few things.

1. My blog name just didn't work 
"What's  you blog," Jill asked. 
I reply "It's Ladybird's Flight. All one word. Dot Blogspot Dot com Dot au" then I would respond "Here let me write it down for you." 
FAIL 
The name didn't identify me or a business name.
The domain name was too long.

2. My Facebook page was set up as personal. 
I have to accept followers as friends - which you don't always want to do. 
Sometimes I wanted to post something that I to share professionally not personally and vice-versa.
FAIL

I then went to a talk about Social Media by Aleesah Darlison and realised a few things.
  • That I while I am at the aspiring writer and artist level today, someday I might be more. I don't want to have to start a new online presence at the point of a book launch or exhibition.
  • I need to bite the bullet now and begin to brand myself better. Think professional.  

Now I'm not going to re-hash all the tips on how to develop on online presence or a website but below is a list of articles already dedicated to this topic. I have read and/or implemented or will implement at a later point in time.

Online Articles: Websites/Blogs/Social Media

Your Author Blog: What Should an Author Blog About?
5 Elements Every Author Website Should Have
101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams
How To Build A Network Of Writer Friends
How to Create a Successful Blog: Batch Produce Your Posts
The Slow Blog Manifesto
HOW TO BLOG: A Beginner’s Guide for Authors
What Belongs on an Author Website Homepage? 4 Key Elements
My ultimate blog content plan ( how to create 6-months of content in one week!)



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